1. Who We Are

O2 Bliss ("we," "us," "our") operates the website oxygenbliss.com and a hyperbaric oxygen wellness facility located at 30 N Judson Street Suite B1, Wisconsin Dells, WI 53940. This Privacy Policy applies to information collected through our website, in person at our facility, and through our online booking partner.

2. Information We Collect

Information You Provide Directly

• Booking and Contact Information: Full name, email address, phone number, and date/time preferences when you schedule a session through our booking partner (SimplyBook.me).
• Health Screening: Information collected on intake forms to ensure HBOT is safe for you (medical history, current medications, contraindications). This is collected only if you choose to book a session.
• Reviews and Feedback: Name, occupation, rating, and comments if you submit a review through our website.
• Communication: Records of emails, calls, or messages you send to us.

Information Collected Automatically

• Browser and Device Data: IP address, browser type, operating system, referring URL, pages viewed, and timestamps.
• Cookies and Similar Technologies: Small data files stored on your device for essential site functions and (with your consent) analytics. See Section 5.

3. How We Use Your Information

• Schedule, confirm, and remind you of your sessions.
• Determine whether HBOT is safe and appropriate for your health profile.
• Respond to your questions and provide customer support.
• Improve our website, services, and marketing communications.
• Comply with legal obligations and protect the rights, safety, and property of O2 Bliss and our clients.

4. How We Share Your Information

We do not sell your personal information. We share information only with:

• Service Providers who operate our booking system (SimplyBook.me), website hosting, email delivery, and analytics. These providers process data on our behalf under contractual privacy obligations.
• Healthcare Professionals only if you request a referral or consult, and only with your written consent.
• Legal Requirements when required by subpoena, court order, or law enforcement request.
• Business Transfers in the event of a merger, acquisition, or sale of assets, with continued protection of your information.

5. Cookies and Analytics

Our website uses cookies for two purposes:

• Essential cookies required for the booking widget and basic site functions. These are always active.
• Analytics cookies (such as Google Analytics) that help us understand how visitors use our site. These are activated only with your consent through our cookie banner.

You can control cookies through your browser settings or by adjusting your consent preferences at any time.

6. Your Rights

For All Users

• Access the personal information we hold about you.
• Correct inaccurate information.
• Delete your information, subject to legal record-keeping requirements.
• Opt out of marketing communications at any time.

California Residents (CCPA)

You have the right to know what personal information we collect, request deletion, and opt out of the sale or sharing of personal information (we do not sell or share). You may exercise these rights without discrimination.

European Economic Area and UK Residents (GDPR)

You have the right to access, rectify, erase, restrict processing, port your data, object to processing, and lodge a complaint with your local data protection authority. Our legal basis for processing is consent and the performance of a contract (your session).

To exercise any of these rights, email info@oxygenbliss.com. We will respond within 30 days.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information, including encrypted connections (HTTPS), restricted access, and secure third-party processors. No method of transmission over the internet is 100% secure, but we work to maintain industry-standard protections.

8. Data Retention

We retain personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Health screening data is retained for the duration of our service relationship plus the period required by Wisconsin law.

9. Children's Privacy

Although we offer HBOT to children with parental consent and supervision, our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the website. Parents who book sessions on behalf of minors are responsible for providing relevant information.

10. Third-Party Links

Our website contains links to third-party websites (such as SimplyBook.me and Bliss Wellness). We are not responsible for the privacy practices of those sites. Please review their privacy policies separately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent version. Material changes will be communicated through a website notice or email. Continued use of our services after changes constitutes acceptance of the revised policy.

12. Contact Us

For questions, concerns, or to exercise your privacy rights:

• Email: info@oxygenbliss.com
• Phone: (608) 253-0028
• Mail: O2 Bliss, 30 N Judson Street Suite B1, Wisconsin Dells, WI 53940